Overview of the Marketing Career Cluster
The instructional content for this career cluster is organized into seven career pathways:
- Buying and Merchandising
- Distribution and Logistics
- Management and Entrepreneurship
- Marketing Communications and Promotion
- Marketing Information Management and Research
- Professional Sales and Marketing
To help students learn more about careers in marketing, download and distribute the Marketing College and Career Planning Guide.
Be sure to review the related Texas Essential Knowledge and Skills (TEKS) before you create the outline of training.
Take a moment to bookmark the TEKS for Marketing Dynamics.
Legal and Safety Considerations
- The training sponsor is responsible for providing any training that may be specific to the industry or workstation.
- The teacher-coordinator is responsible for providing general instruction.
While the ultimate responsibility for following child labor laws belongs to the employer, you could face legal consequences if your students are being asked to perform activities that are prohibited. If students are required to drive, let the training sponsor know about driving restrictions for minors in Texas. Also, advise the training sponsor of the restrictions on sales and solicitation for minors. For restrictions and prohibitions, review Child Labor Bulletin No. 101 (WH-1330) and Child Labor Bulletin No. 102 (WH-1295) which you bookmarked in Section 5.
Some of the most common pre-employment requirements are
- background checks;
- protection of proprietary information;
- non-disclosure agreements;
- restrictions on cell phone use; and
- valid driver’s license.
Take a moment to bookmark the Texas CTE Resource Center website. Later, be sure to explore curriculum guidelines and instructional resources for the Education and Training Career Cluster.
The CTSO that most closely relates to a career in marketing is DECA, but there may be others in which your students may express interest. Become familiar with them all so you can help students select the organization that best supports their career goals.
You can also direct students to the nine state-recognized CTSOs listed in Section 10.
Take a few moments to bookmark the DECA, Texas Association website to explore later.
Given the broad scope and diversity of marketing, teachers may also want to consider membership in other CTE professional associations recognized by the Texas Education Agency (TEA).
Take a few moments to bookmark the CTE professional association websites below to explore later.
View the entire list of TEA-recognized state and national CTE professional associations at the link below.